Levis Jeans Beyonceacute Ad An Iconic Fashion Collaboration Levi's Finally Reveals Beyoncé's 'launderette' Campaign Designrush

The original commercial featured a young man. The song you hear in the ad is called “levii’s jeans,” a collaboration between beyoncé and post malone. Instead of just washing jeans, beyonce adds a sense of glamour by also washing.

Fashion Bomb News Beyoncé the New Face of Levis Latest Denim

Pool hall. the icon and grammy winner is. The first film — inspired by “launderette,” the 1985 ad that famously reignited “i heard it through the grapevine” on the billboard charts — places beyoncé center stage and celebrates the levi’s® brand’s heritage as a. As fans know, beyoncé first announced her collaboration with levi's in september.

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The ad retold levi’s iconic launderette spot from 1985, in which british singer nick kamen stripped to his boxer shorts as he washed his 501 jeans.

Under the watch of global chief marketing officer kenny mitchell, who joined levi’s from snap in 2023, the beyoncé collaboration has been pushing up the jean giant’s sales. From the ribcage wide leg jeans to the braided vest and spade trench coat, beyoncé’s pool hall looks are all. Skip to main content x Bey reimagines the original 1988 levi’s ad with cowboy carter cut “levii’s jeans” playing in the background as she stands behind the counter of a.

This is beyonce's modern take on levi's 1991 pool hall ad, where a young man gambles his jeans on a game of pool. “you call me pretty little thing and i love to turn him on, boy, i’ll let you be my levi jeans, so you can hug that ass all day long,” beyoncé sang on the album’s “levii’s jeans”. Once again, beyoncé and levi's reimagine a classic levi's ad, this time the original premiered back in 1991, with chapter 2: It includes striking pieces like the ribcage wide leg jeans, the braided vest and the spade trench, styled with custom embellishments to reflect the spirit of individuality and reinvention central to the campaign.

Must Read Beyoncé's Levi's Campaign Is Here, 'Glamour' Crowns Pamela

Bey and demin brand share their new reiimagine campaign, commerical, and detail the process behind the collaboration.

The film reimagines the original 1988 refrigerator ad, with beyoncé moving with confidence and ready to take on her next challenge while wearing the levi’s ® iconic western. She followed up the announcement by teasing her first drop, chapter 1: A sultry, stylized video teasing her newest levi’s collaboration—and yes, the beyhive is already in a frenzy. The music featured in the 2024 levi’s commercial is iconic in its own way:

On monday, queen bey debuted visuals for chapter 3 of her. Launderette, in a cheekily nostalgic ad. The collaboration with the global superstar breathes new life into classic levi’s ads, blending the brand’s rich heritage with beyoncé’s visionary artistry. Levi’s denim is timeless, iconic, and made to be reinterpreted.

Beyoncé Stars In New Levi's 'Reiimagine' Campaign, Says Celebrating

Set to her track “levii’s jeans” from her latest album cowboy carter, the laundromat scene transforms into a stylish, powerful moment.

Fashion Bomb News Beyoncé the New Face of Levis Latest Denim

Levi's Finally Reveals Beyoncé's 'Launderette' Campaign DesignRush